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February 25th, 2007

Bacteria to protect against quakes

If you live near the sea, chances are high that your home is built over sandy soil. And if an earthquake strikes, deep and sandy soils can turn to liquid, with some disastrous consequences for the buildings sitting on them. But now, U.S. researchers have found a way to use bacteria to steady buildings against earthquakes by turning these sandy soils into rocks. Today, it is possible to inject chemicals in the ground to reinforce it, but this can have toxic effects on soil and water. On the contrary, this use of common bacteria to cement sands has no harmful effects on the environment. But so far, this method is limited to labs and the researchers are working on scaling...
February 25th, 2007

Web 2.0: Does ‘old media’ get it?

MySpace and Facebook are typically categorized together as “social networking” Websites. Facebook, however, makes a clear distinction between its business and that of MySpace. I chatted with Dan Rose, Vice President, about the Facebook business model at the recent Media Summit in New York City, He underscored to me that Facebook considers itself a technology business, not a media business. Facebook views MySpace as an open “media portal,” while Facebook considers itself a technology platform enabling communication and interaction among networks of trusted friends (see Facebook: ‘technology business, not media business’”).Rose put forth that just as people regularly check their email, Facebookers regularly check their Facebook profile for the latest "news.”Is Facebook vs. MySpace simply an issue...
February 25th, 2007

New Layers of Defense: ID Theft and Authentication, Part 2

"It was the best of times; it was the worst of times." The oft-cited quotation from Dickens' "A Tale of Two Cities" seems apt when talking about the opportunity presented by digital communications and computing. It has also ushered in a new breed of cybercriminal who tries hard to use your personal information fraudulently. Part 2 of this two-part series asks, what are some of the new ways in which financial institutions and their technology providers are trying to better prevent online fraud?
February 25th, 2007

The Latest Research Trend: Customers Behind the Wheel

Everyone knows about Dell's troubles of late. The hardware maker's once industry-leading "build-to-order" supply chain systems are now the norm, and it's fallen behind in design -- areas where competitors such as Apple and Sony excel. Customer service has deteriorated since it was outsourced to India so that customers can no longer rely on timely and informative service. Yet visiting with CEO redux Michael Dell, he looks like a new man and is pumped about the challenge of building what he calls "Dell 2.0."
February 25th, 2007

Jobs: Cult of Personality, Gates: Lack of Personality

Have you ever wondered why Steve Jobs is always cast as the digital messiah and Bill Gates as the digital anti-Christ? Is it down to the merits of the technology they each have given to the world and the fact that people love Macs and hate PCs, or simply that Steve has a personality and Bill does not? Bill gets mostly maligned for creating technology that locks people into Microsoft. Yet, having just paid Pounds 50, or $98.21, for a replacement power lead for my iBook, only available from Apple, I'm inclined to argue that it's Steve who's got us sewn up.
February 25th, 2007

The Future of Search: Reaching for a Piece of Google’s Pie

Last year, when Wikipedia founder Jimmy Wales announced plans to launch a new search engine in the first half of 2007, everyday users of this now ubiquitous tool wondered what Wales could do that Google couldn't. However, the search engine community knew better. Of course, Google reset the benchmark for search several years ago, which led to Merriam-Webster's dictionary listing of the company's name as a transitive verb. There is little doubt, though, among researchers and entrepreneurs in this space that one day Google will be competing with other providers.
February 25th, 2007

Fuzzy Wikipedia Entry Leads to Zoeller Lawsuit

Pro golfer Fuzzy Zoeller is teed off over what he calls defamatory statements about him on Wikipedia. Instead of suing the popular online reference site, Zoeller is taking a swing at a Miami company. In a lawsuit filed last week in Miami-Dade Circuit Court, Zoeller -- suing under the name John Doe -- alleged the statements were posted from a computer belonging to Josef Silny & Associates. Josef Silny, the company's president, expressed surprise when told this week by a reporter that the 1979 Masters champion was suing his company.
February 25th, 2007

Real Estate Marketing Tools: The Most Powerful Tool of All

If you shop for a real estate marketing tool to take your business to the next level, you are going to be disappointed. Real estate marketing starts with great services and big ideas. The "tools" are just a way to communicate those services and ideas to your audience.
February 24th, 2007

Social Medias as Business Tools

Companies are adopting blogging, podcasting and other social media as business tools.
February 24th, 2007

Marketing & Business Development Questionnaire: How to Diagnose your Needs-Part Two

Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.
February 24th, 2007

Marketing & Business Development Questionnaire: Diagnose your Needs - Part One

Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.
February 24th, 2007

How to Write Headlines that Electrify and Tantalize Customers

How do you write a good headline? Actually, it is not as hard as you think. In fact, decades of research has been done on advertisements to see which headlines generate the most leads and sales and here is a summary of what works...
February 24th, 2007

Marketing, Publicity and Promotion–What the Hula Hoop Can Teach You About These Essential Tools

Marketing, publicity and promotion are all essential elements in your business tool kit. But they are not interchangeable. Here is the difference you need to know.
February 24th, 2007

A brief history of anti-piracy at Microsoft

I’m revisiting Microsoft’s Genuine Advantage program this week, in light of the introduction of a new WGA Notifications tool for Windows XP and Windows Server 2003. (Microsoft’s official description is here; the download page is here.) As background, I thought it might be interesting to post a brief history of how Microsoft’s anti-piracy programs have evolved through the generations. This post is mainly just a factual recitation. Ill refer back to it in the follow-up posts where I analyze the effects of these and other, related changes in Microsoft software over the years. Note: I believe that all of the details in this post are accurate, but Im continuing to research the topic and plan to post additions, updates, and...
February 24th, 2007

Will you pay $500 for the iPhone?

A study by online market research firm Compete Inc suggests that consumers wont be willing to pay $500 for Apples upcoming iPhone and that in order to get users to switch to AT&T the price will have to come down dramatically. Heres what this uncommissioned study found. 26 percent of the interested respondents said that they were likely to buy an iPhone, but only 1 percent said that they would be willing to pay $500. The number of interested parties increased to forty-two percent if the price dropped to between $200 and $299.[poll=93]Im not statistician but the fact that Compete Inc only quizzed 379 people seems like a flaw to me. A sample of...
February 24th, 2007

NASA paints Google Earth with near real-time information

NASA is now providing some interesting KML files that add near real-time overlays to Google Earth. The information they are using comes from MODIS (Moderate-resolution Imaging Spectroradiometer) -- some data from this source (updated daily) can be viewed on Google Earth by clicking here. One example of the new data is temperature maps [KML]. This overlay shows a graphically pleasing representation of temperature for large bodies of water around the globe -- the colors remind me of Google Mars.In addition to sea temperatures, NASA is also now providing near real-time information for global chlorophyll levels, cloud fraction and snow cover. Even though I probably will not use this information in real life, this information about sea temperature, chlorophyll...
February 24th, 2007

You have two cows…

Vinnie Mirchandani has some fun in a blog post applying a technology twist to the revealing and often humorous "two cows" question, such as how political systems or corporations are different from one another (Communism: You have two cows. The government takes both of them and gives you a share of the milk). Here are a few of his gems: AT&TYou have two cows. You sell one, and force the other to produce the milk of four cows. Then you hire a consultant to analyze why the cow drops dead. You re-purchase the other and hire other consultants to rename it. GOOGLEYou have one cow. You sell one inch squares on the cow as advertising space. You are considering tearing...
February 24th, 2007

Pipe Dreams: Who Will Unclog the Information Superhighway?

Those amusing YouTube video clips that Internet users send to friends gobble up large chunks of bandwidth and may cause the Net to crash, some elements of the telecom industry warn. It's an admonition many dismiss as political posturing intended to dissuade lawmakers from restricting the freedom of phone companies to manage Internet traffic as they wish. However, no one disagrees that the Web's capacity is being pushed to its limits.
February 24th, 2007

Fighting Call Center Turnover With TLC

After nearly three years of technical support work in a call center, Saureshwar Banerjee was feeling restless. Days spent patiently talking people a world away through problems with their personal computers or an entire business' information system -- a single call often lasting more than an hour -- were wearing on him. Not so much the work, he said, but what the future held. "I was disillusioned by my growth prospects," Banerjee said by telephone from New Delhi. "I did not understand what my motivation was; I was not taking the initiative I had earlier."
February 24th, 2007

Google CEO hosts Clinton: Is Hillary tech’s friend?

Edition number 25 in this Digital Markets Blog presidential campaign 2008 series on what I am calling “User Generated Politics”Barack Obama made a $1.3 million dollar star-studded Hollywood fundraising splash in California earlier this week, as I recount in "Barack Obama million dollar star in Hollywood” and "“Got $2500? Mingle with Obama, plus Spielberg, Katzenberg and Geffen.”Hillary Clinton also sojurned to California, and met with stars in the techonogy arena. Presidential candidate Clinton was welcomed to the Mountain View Googleplex, by CEO Eric Schmidt.Would President Hillary Clinton be a friend to technology? Who knows!The Clinton campaign Website presents no position papers on anything, let alone technology. Clinton offers transcripts of a few speeches, but a stream of campaign press releases...
February 24th, 2007

Salesforce.com’s big customer: Mystery solved

Salesforce.coms big enterprise customer that will be announced Tuesday is apparently Merrill Lynch. BusinessWeek reports in its latest issue (subscription required) that Salesforce.com CEO Marc Benioff is looking to take on Bloomberg. For the non-Wall Street types Bloomberg provides a box much like a PC that pumps financial information and real-time tools into bond and stock trading houses. On Wall Street Bloomberg terminals are everywhere. (And they are a bit addictive if you are a financial nerd.) Benioffs play, which was teased during Salesforce.coms earnings call, is to try to undercut Bloomberg, which charges $1,500 a month. BusinessWeek reports: Benioff...
February 24th, 2007

Anna Nicole Smith: enthusiastic Internet user

Yes, I am serious, and there is a sociological lesson to be learned here.But first, some supportive information. There are plenty of accounts that would seem to point to Anna Nicole Smith (in that Getty images photo) as an enthusiastic Internet user and e-mailer.Take for instance "BIG MO," an Anna Nicole Smith bodyguard who appeared on Larry King Live last night.BIG MO said in part: "The media wouldnt let her grieve. She was someone that read her own press. No matter how much myself or Howard or any other people that was close to her tried to get her away from that computer, she would always read about these things..." (death of her son)Meanwhile, while BIG...
February 24th, 2007

The New Daylight Saving Time: A Mini Y2K?

Daylight Saving Time starts three weeks earlier this year in most parts of the United States and there are fears that the change will cause problems for unprepared computer systems and digital devices. If you think the scenario sounds familiar to the so-called Y2K problem that gripped the world in the days leading up to Jan. 1, 2000, you're not alone. GridApp Systems, a maker of database automation software and solutions, has called the DST matter a "mini Y2K."
February 24th, 2007

After exactly one year, Vonage stock exhibits regressive plateau-ing

Effective with the end of yesterdays Nasdaq session, Vonages stock has been publicly traded for exactly one year.While it may be useful to discuss the steep drop in the stock price during the days and weeks immediatley following the IPO., a look at this chart provides evidence of some longer-term trend.Id call that trend regressive plateau-ing.Take a quick peek at the chart and then let me know if you agree with what I am seeing. What seems to be occuring is that per share, Vonage stock seems to decline to a certain level, hold that level for a couple of months,and then over a period of a few days or a week at most, land at a lower...
February 23rd, 2007

NFL Wants To Trademark A Euphemism For Its Trademark

We've written in the past about the NFL's extremely aggressive stance on its trademark of the term Super Bowl. Basically the league has sought to forbid advertisers from saying things like "Get a new color TV in time for the Super Bowl!", so instead they have to use euphemisms like "The Big Game" instead. Of course, this is a total misuse of trademark law. The idea of trademarks isn't to give one entity total control, but rather it's to prevent confusion. So, for example, the law would prevent another football league from calling their championship game The Super Bowl. But advertisers may have to come up with some new euphemisms next year because now the NFL is seeking a trademark on "The Big Game" (via Hit & Run). The league's stance is already ridiculous, but this takes the cake. "The Big Game" isn't even something that the NFL came up with; it's a phrase that other people use to describe the Super Bowl. There's no justification for the NFL to control this term and then prevent others from using it. At least the NFL is trying to be careful not to overstep its bounds, as it says it has no intention of taking control over the word "game"... for now.
February 23rd, 2007

Stopping Terrorists… By Making It Illegal To Sell Them Domain Names?

Politicians just love to come up with laws that make it look like they're doing something -- even if the laws are totally meaningless. Apparently, in New York, a law has been proposed that would make it a crime to sell or give a terrorist a domain name. As Eric Goldman points out on his site, this seems pretty ridiculous. It's certainly not going to stop any terrorists -- who you would have to imagine probably aren't going to register their latest .com domain under the official name of whatever terrorist organization will be using it. Furthermore, this should just make life difficult for any registrar. Most automatically process domain sales -- but now may have to waste time adding in some sort of middle step to make sure the registering organization isn't on a list of terrorist organizations. This seems like a total waste of time. If terrorists were actually registering domains under their real names and addresses, wouldn't that just make it easier to track them down?
February 23rd, 2007

Selling Stock In Your Unincorporated Porn Site Via Newspaper Ads Isn’t What We Call Legal

Ever since stories of stock option wealth became fairly common, it opened up a tremendous new arena for scammers of all types to convince people they could "get in early" on certain stock deals. In some cases, these were run by out-and-out con men, such as people who pretended to work for VC firms, promising to get investors' money into hot private startups, or the guy who used "sophisticated Wall Street lingo" to convince people he could sell investors shares in Google stock prior to the company's IPO. However, at other times, it's really just naive entrepreneurs who don't realize you can't just sell parts of your company without jumping through a few legal hoops. It's not clear which camp the latest case falls into, but the operators of an adult website based in Colorado clearly were breaking securities law in offering to sell shares in the yet unincorporated company via ads in the local newspaper. Apparently, the ads were convincing enough that at least one person took the company up on its offer.
February 23rd, 2007

UK Takes Opposite Approach On Online Gambling

While the US government continues to do everything in its power to push out the highly lucrative online gambling industry, and turn everyone involved in it into criminals, other countries are eagerly embracing it. In the UK, the finance minister said that as part of the country's budgetary plans, it hopes to lure in online gambling firms, many of which are located in tax havens, like Gibraltar. Instead of charging them a typical corporate tax, they will only face a small 2-3% levy. Already, some internet casinos are eager to move. In addition to the bump in tax revenue that the country will see, the government should be in a better position to regulate the industry and protect gamblers from shady dealings. This is in contrast to the US, which, by pushing online gambling further underground, ensures that it will be less safe for American gamblers.
February 23rd, 2007

What Does Your Marketing Message Say?

What message are you sending out to the public concerning your online presence? Are you to the right, the left or on the fence concerning the topics that you support or don't support?
February 23rd, 2007

The Art Of Manifesting Abundance In Your Business And In Your Life

The movie "The Secret" recently featured on Oprah and Larry King, promises that Aladdin's lamp is not just a story, but a scientific fact. What is the "secret" then to manifesting this abundance in business and in our marketing? Is there truly a "secret", or is it skill? Can anyone learn how to put "the secret" into practical application?
February 23rd, 2007

Multiple Connections Increase Response Rate

You shouldn't ever harrass your contacts (who will soon unsubscribe from your communications if you do), but connecting with them multiple times can help to move customers / clients from the "vaguely interested if I get time" state, to "yes, I really should investigate that", and finally to "okay, I will take action". Whereas just one communication may leave your contact in an "interested but too busy" state.
February 23rd, 2007

How To Identify Your Marketing Barriers

Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding NO to each of the questions. What questions might you ask to define your marketing barriers? Here are ten (10) questions to help identify the barriers that stand between you and a successful marketing program.
February 23rd, 2007

How To Benefit From The Awesome Power of Two Simple Words -Thank You!

Two simple words put together as "Thank you!" have awesome power that binds and builds relationships. Think of the times you received thanks verbally or in writing and you will have sensitivity to this power. "Thank you" confirms that something positive and special has happened and also provides the opportunity to return some very positive emotions back to the giver of thanks. So you are asking how can you benefit from this awesome power of thank you. Here are seven (7) tips on how to do that from your strategic thinking business coach.
February 23rd, 2007

Call For ‘Wireless Net Neutrality’ Just A Little Off-Base

There's been a lot of talk lately about "Wireless Net Neutrality", kicked off by Columbia professor Tim Wu's paper of the same name, as well as a petition Skype made to the FCC, following on many of his ideas. While some good points have been raised, overall, this "wireless net neutrality" push is a bit of a red herring. Net neutrality is a loaded term that's almost guaranteed to instantly raise people's blood pressure. But it's really a pretty poor term to use here. Wu raises some good points, but much of his paper is undermined by some misunderstandings of the market, and a failure to realize that the highly competitive mobile market is already moving toward openness, so any neutrality regulations would be premature and unnecessary. Click through to the full entry to get the more detailed explanation.
February 23rd, 2007

Eight Powerful Strategies To Retain Clients, According To Your Strategic Thinking Business Coach

Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving "second rate" efforts to retaining existing clients. Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving "second rate" efforts to retaining existing clients.
February 23rd, 2007

With Google Apps, It’s Game On

With the release of Google Apps Premier Edition, there's little doubt that Google has its sights set squarely on Microsoft and the market for office software. Add in the fact that marquee names are on board, including Procter & Gamble for the new software suite, and there's clearly at least some degree of threat behind that challenge. What remains to be seen are how Microsoft will respond, whether users will adopt Google's offerings in significant enough numbers and how the competitive landscape may unfold over the next few years.
February 23rd, 2007

Email Etiquette - 6 Key Guidelines to Consider Before You Hit Send

While the internet and email can provide quick and easy access to information and interactions, there are some issues of etiquette to consider. First, not all computer users view email the same way. Some people use email for business purposes only, others for a social outlet and sometimes a balance between the two. It's important to know what people on your email contact list want to receive and what they don't.
February 23rd, 2007

Basics of an Affiliate Business

There are many benefits to starting your own affiliate business. These range from the freedom to be able to start your own simple business to create a part time income all the way up to having a full network of sites that can literally make you hundreds of thousands of pounds.
February 23rd, 2007

Microsoft Ordered to Cough Up $1.5B in Patent Case

A federal jury has ordered Microsoft to pay $1.52 billion to Alcatel-Lucent for infringing on two patents that convert audio into the digital MP3 file format. One of the largest patent awards on record, Microsoft has said the ruling could also impact companies that have licensed this technology, including Apple, Nokia and Sony. Alcatel-Lucent had originally sought $4.5 billion. "This case is very significant," attorney Robert Greene Sterne, founder and partner of Sterne, Kessler, Goldstein and Fox, told the E-Commerce Times.
February 23rd, 2007

Construct Your Own Spam Email

By now, you've probably received at least a few spam emails that include some sort of broken variable, usually in the greeting, saying something like "Dear {FirstName}" where you realize that the spam program didn't properly pull your first name out of a list, but left the variable name in its place. However, it appears that one spammer has taken this to a new extreme, and has filled an entire spam list not just with variables, but the set of choices to fill in large parts of the spam itself. It's sort of like spam Mad Libs, but with limited choices. Here's just a taste:
<"Hello"|"Hi"|"Hi there"|"Good day">

I <"hope"|"sincerely hope"|"wish"> this message finds you in a great <"spirit"|"mood">. <"For a start"|"First"|"First of all"> <"I would"|"I'd"> like to <"congratulate"|"welcome"> you on this <"offer"|"opportunity"> because our <"association"|"company"|"corporation"> just got your contact and your <"brief"|"short"> profile through an <"email"|"web"> listing affiliated with <"the UK Chamber of Commerce"|"Monster"|"Careerbuilder"|"Yahoo Jobs"|"Google Jobs"|"HotJobs">
It's not clear how the different choices really make much of a difference in the email, but perhaps it helps fool some spam filters by varying the basic text somewhat.
February 23rd, 2007

You Are The Tea: The Crucial Role Of Image In Law Firm Marketing

Imagine, for a moment that, instead of being an attorney, you are a pile of tea. I'm fairly certain no one has ever asked you to do so before, but bear with me. You are a pile of tea. Not a big pile. A few ounces.
February 23rd, 2007

Developing Medical - Community Referral Sources

The last few years have seen a change in the estate planning market. The apparent determination of President Bush and the Republican majority in Congress to do away with the estate tax has made marketing estate planning more difficult.
February 23rd, 2007

Packaging HELP Needed

Perhaps the number one request that I get is: "Help me fix my product packaging." To which I always reply, "What exactly is the problem?" Surprisingly, very few people can actually answer why their product packaging isn't working. It seems simple on the surface but the true packaging problem might be caused by multiple reasons or a host of things that you have not done. I've created a short check list to help you determine what might create the problem.
February 23rd, 2007

10 Tips To Increase Exposure & Gain Credibility With Your Target Market

The proven techniques for marketing to your target audience found in this article will increase sales by promoting higher visibility.
February 23rd, 2007

One More Time: DRM Doesn’t Enable Anything, Except User Frustration

DRM developers and supporters are constantly saying that DRM "enables" new business models, services and applications -- and it's hogwash. The DRM itself doesn't enable anything. It merely deludes backwards-thinking content owners that it makes it "safe" to try new things, but DRM doesn't enable any innovation; really, it serves as a barrier to it. Still, a Microsoft exec takes the party line in an interview about the company's latest DRM scheme for mobile and portable devices (you know, the one that sounds pretty much like their earlier efforts), saying that it is about " enabling digital goods and commerce between consumers and operators." No, it's about locking content down. What enables digital goods and commerce are a network connection and a device. Acting like DRM is an integral part of content distribution or payment is a joke, as any of the things that the guy talks about -- such as superdistribution or content bundling -- are certainly possible without the DRM. It appears the big selling point of the PlayReady copy-protection technology is this idea of "domains", which MS says will allow content providers to license content to a group of devices a user owns, rather than just a single one. That's great and all, but it also means the content providers can choose not to license content to particular devices a user owns, so it really does little to erase the headaches that these pointless restrictions create for legitimate consumers. That's all DRM really enables: continued consumer frustration.
February 23rd, 2007

iPhone Name War Over, Victor TBA

The dust has settled around the Apple and Cisco battle over the iPhone name, but which company really won? Earlier this week both companies released brief statements noting they had resolved their trademark dispute, but kept the details to a minimum. If Apple's statement on the resolution doesn't mention whether it paid Cisco to license the iPhone trademark, and the only thing that Cisco gets out of the agreement is a vague pledge to "explore opportunities for interoperability," how could Cisco possibly have won anything in this battle?
February 23rd, 2007

Sanyo Earnings Probe Sends Shares South

Consumer electronics giant Sanyo saw its shares lose more than 20 percent in overseas trading Friday after the company acknowledged that Japanese regulators were looking into past accounting practices. The company confirmed that it was cooperating with Japan's Securities and Exchange Surveillance Commission, which had requested information about Sanyo's earnings. The agency appears to be looking into whether or not the electronics giant under-reported losses by as much as $1 billion in 2004.
February 23rd, 2007

Just Because You Don’t Like What Someone Says Online, Doesn’t Mean You Get To Find Out Who They Are

We were just pointing out how common it is for people to be total jerks online -- but didn't touch on the bad reaction some people have to being targeted in online attacks. Since flame wars tend to escalate to ridiculous levels, it's not uncommon for some to resort to the law to help them out when they feel victimized. Over in Israel, apparently a provider of alternative medical treatments got so upset by posts on a message board attacking him that he demanded an ISP reveal the anonymous commenter. However, an Israeli court has turned down the request, noting that (as in the US), the ISP shouldn't be liable for the statements and has not obligation to turn over such information. There's a great quote from the judge summarizing the case: "The proper balance between freedom of expression on the Internet and the uniqueness of the Internet as an institution for democracy does not justify the exposure of surfers' details."
February 23rd, 2007

When Your Only Tool Is A Bomb Squad, Everything Looks Like A Bomb

A few weeks ago, we saw the city of Boston totally embarrass itself when it massively overreacted to a silly guerrilla marketing stunt gone awry. Apparently nobody learned the lesson as other places are adopting the "when in doubt, blow it up" mantra. In New Mexico, some pranksters placed three CD players in a church on Ash Wednesday, and had them play vulgar messages to disrupt the service (via BoingBoing). The police were summoned, and they soon detonated two of the three CD players, while the third one was taken back for fingerprint testing. This is ridiculous for multiple reasons. For one thing, it should have been clear that the CD players were placed there as a cruel prank, as evidenced by what they were playing. And if some people were going to make a bomb in the shape of a CD player, they wouldn't have them play noise that would attract attention to them. The fact that they took the third player back to the lab is basically an admission that there was no way they were bombs, otherwise they'd have detonated that one too. Stories like these are really disturbing for what they say about the way we handle security these days. With so many out-of-proportion responses, how is law enforcement going to respond when there's a real threat?
February 23rd, 2007

The 7 ‘Must-Know’ Marketing And Distribution Trends

Whether you have a business or are looking to start a business, marketing and distribution will never be the same. Take note of the 5 hottest buzz words for marketing and distributing your products and services that will continue to grow giant leaps.
February 23rd, 2007

Interactive Learning Program-Invest In Yourself

Finally, a Product that actually delivers real information and imparts real and up to date marketing skills.
February 23rd, 2007

RIAA Makes Case For Why Parents Should Be Liable For File Sharing Of Kids

Earlier this month, we pointed out that a judge had told the RIAA it needed to pay up for the legal fees for a woman it wrongly sued over unauthorized music sharing. Not surprisingly, the RIAA has asked the judge to reconsider, but there's also something even more interesting in the request. In the filing, the RIAA lawyers dispute the judge's claim that the RIAA's suit was frivolous and note that if they had been allowed to present more evidence they would have made it clear that the woman being sued should still be responsible for the activity on the account, even though she had nothing to do with the file sharing. The filing argues that, as a parent, she should have been aware of what her child was doing -- and that since the terms of service she agreed to with her ISP placed responsibility on her, then it automatically was her responsibility. On top of that, the filing points out that since she used the same computer, she should have noticed things like the Kazaa icon on the desktop or the annoying popup ads that come with the adware bundled with Kazaa. Of course, the filing doesn't explain how someone who isn't particularly computer savvy is supposed to immediately recognize that pop-up ads = your kid file sharing -- but that seems besides the point. Since it's become increasingly clear that the RIAA is filing these lawsuits based only on an IP address and a prayer (which hasn't been working out so well lately), it's interesting to see the lawyers hitting back and making the case that the owner of an account has liability for the actions of others. It's an argument that's been tried in the past and usually fails, so hopefully the judge will set the RIAA straight again.