Have you ever wondered why Steve Jobs is always cast as the digital messiah and Bill Gates as the digital anti-Christ? Is it down to the merits of the technology they each have given to the world and the fact that people love Macs and hate PCs, or simply that Steve has a personality and Bill does not? Bill gets mostly maligned for creating technology that locks people into Microsoft. Yet, having just paid Pounds 50, or $98.21, for a replacement power lead for my iBook, only available from Apple, I'm inclined to argue that it's Steve who's got us sewn up.