MySpace and Facebook are typically categorized together as “social networking” Websites. Facebook, however, makes a clear distinction between its business and that of MySpace. I chatted with Dan Rose, Vice President, about the Facebook business model at the recent Media Summit in New York City, He underscored to me that Facebook considers itself a technology business, not a media business. Facebook views MySpace as an open “media portal,” while Facebook considers itself a technology platform enabling communication and interaction among networks of trusted friends (see Facebook: ‘technology business, not media business’”).Rose put forth that just as people regularly check their email, Facebookers regularly check their Facebook profile for the latest "news.”Is Facebook vs. MySpace simply an issue...