Ecommerce-Blog

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February 24th, 2007

Fighting Call Center Turnover With TLC

After nearly three years of technical support work in a call center, Saureshwar Banerjee was feeling restless. Days spent patiently talking people a world away through problems with their personal computers or an entire business' information system -- a single call often lasting more than an hour -- were wearing on him. Not so much the work, he said, but what the future held. "I was disillusioned by my growth prospects," Banerjee said by telephone from New Delhi. "I did not understand what my motivation was; I was not taking the initiative I had earlier."
September 30th, 2006

Seeing a Sales Strategy More Clearly

Before some recent changes, contact lens wearers who dialed 1-800 Contacts to fill prescriptions often reached call center agents overly focused on making a sale. But business intelligence data pointed to a more prudent strategy: Agents should aim to maximize customer satisfaction by helping with physician follow-ups and making other moves that would lead to long-term increases in sales. More than 150,000 customers hit 1-800 Contacts' Web site or call centers each week.


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